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Research papers

Practical use of consumer panels

The paper provides a comparison of some aspects of Consumer panel operations in Canada and the United States with those in Europe. The main difference is the method of recruitment, the use of mail and telephone in North America compared with personal...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Ivor McGloughlin, Jim Lockyear
June 15, 1982
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Citation

McGloughlin and Lockyear (1982a, June 15). Practical use of consumer panels . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/practical-use-of-consumer-panels-